San Antonio Christmas Parade 2024 Route. Kick off the holiday season with the ford holiday river parade, a spectacular event that lights up the san antonio river walk with festive floats, music, and holiday cheer. Every second friday of the month, guests can enjoy a variety of food trucks, music and activities during lunchtime at travis park.

Held the day after thanksgiving, the parade and river lighting ceremony begin on friday, november 29, 2024, at 6 pm at the tobin center, with a live broadcast at 7:05 pm from the. The 43rd annual ford holiday river parade is a cherished san antonio tradition that brings joy and festivity to the san antonio river walk.